Frequently Asked Questions

Sports is not just entertainment; it is an emotion, a community experience, and a lifestyle.

India today has a diverse and highly passionate sports audience landscape. While cricket continues to dominate viewership, interest in sports such as football, tennis, kabaddi, basketball, badminton, and Formula 1 has grown tremendously over the years. As per industry reports, India’s sports audience base has crossed an estimated 67.8 crore viewers, making it one of the largest sports consumption markets globally.

Despite such massive viewership and emotional engagement with sports, India still lacks truly dedicated sports-themed lounges and bars that offer an immersive stadium-like viewing experience. Most lounges and restaurants simply screen matches as an add-on activity rather than building an ecosystem around sports culture, fan engagement, community interaction, and live match experiences.

“We didn’t want to bring back TOSS until we could make it significantly better. After years of research, technology integration, and understanding changing consumer behaviour, we are introducing the next generation of sports entertainment. TOSS is no longer just a sports lounge; it is an immersive sports experience where fans don’t just watch the game—they become part of it.”

While the COVID-19 pandemic caused unprecedented disruption across industries, one of the positive outcomes was the rapid adoption of technology across all age groups and customer segments.

Today, customers are highly comfortable using digital platforms, mobile applications, QR codes, online payments, and interactive experiences.

In fact, the mobile phone has become an extension of the individual. People carry it everywhere and engage with it constantly throughout the day.

Recognising this shift in consumer behaviour, TOSS Sports Lounge decided that a relaunch of the brand should not merely be cosmetic—it should introduce a meaningful technological upgrade that enhances guest engagement and creates a unique customer experience.

Introducing the Drink Review System (DRS)

Over the years, TOSS has evolved into a community-driven hospitality destination – a place where fans don’t just watch matches, but live them. The lounge features immersive interiors with sports memorabilia, flags, jerseys, typography, and vintage newspaper cuttings, creating a true stadium-like vibe.

• Proven Concept: Over a decade of operational experience with a well-defined identity and loyal customer base.
• Engaged Customer Base: Sports-driven loyalty and repeat footfall, especially during peak seasons like IPL, EPL, NBA, Wimbledon, etc.
• Multi-Revenue Model: Food, craft beers, cocktails, live events, merchandise, private screenings, and fan club hosting.
• Community-First Format: Hub for local fan clubs and sports communities with regular events like trivia nights, match parties, and athlete interactions.
• Tech-Enabled Experience: Real-time dynamic pricing system, screen mapping across the venue, digital ordering, and sound zoning.
• Scalable Format: Designed for Tier-1, Tier-2, and even Tier-3 cities with standardized brand assets, F&B formats, and operational SOPs.